THE NURTURING NEST

Brand Adnest endeavors on a philosophy of

"New age ideas. Old school ideals"

Furrpy

Fur buddies are so important today that they have become a part of the family. Yet, the nutritional value or the flavour of their food is never paid much heed to. Furrpy was a startup that sought to resolve this issue by introducing nutritional human-grade pet feed in a range of flavours. 
The startup approached Adnest to design its packaging in order to enter the retail market.


Challenge:
The market was dominated by one brand which had become synonymous with pet feed. The packaging, especially for dog feed had one recognised form prevalent in the market. 

Our approach:
Obviously, any new player had to instantly establish itself first. 
The product claimed to be ‘human grade’. This very aspect was taken into consideration to design its packaging.

Solution:
The brand had two products to be launched at first – Chewies and Treats for dogs.
The chewies were contained in boxes that resembled human breakfast cereals. One of the first things a visual can depict to communicate that a dog is healthy is a shiny fur coat. Adnest’s artwork on the boxes depicted happy, healthy dogs in the same manner. 
The treats were boxed in see-through plastic cylindrical containers that resembled containers of certain snacks we eat. The colourful labels were unlike what the conventional pet-feed market was used to.

Adnest successfully created an appealing, catchy design and made the product retail-ready.