Brand Adnest endeavors on a philosophy of
Toll India began functioning in 1997 and has successfully established an extensive network and key distribution centers to cater to the freight and logistics needs across the country. They provide a range of services like relocation, mail delivery, road, sea, air, rail freight and more.
Adnest came up with an outdoor campaign when Toll’s IT branch was to be shifted from one location to another in Pune.
The IT branch of Toll India was all set to shift from one IT hub to another. Hence, the campaign had two things to communicate- the branch was going to be in a different location and there were new job opportunities in its new location.
Adnest used the opportunity to project Toll’s brand along with the given brief. ‘Moving’, what Toll is known for, was highlighted in a creative. With elements that represent the brand and the act of moving (or shifting), the creatives also encouraged people in the area seeking jobs to ‘join the move’.