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MIDAS is an institute in Pune that offers Business Coaching and PGDM in entrepreneurship. Considered premium for the experiential learning methods it offers, the institute kick-starts businesses and creates entrepreneurs for life.
MIDAS had Adnest design the brochures for both the programs it offers.
PGDM was a course that offered much more than an MBA, but was also something many aspirants weren’t aware of. The premier institute offered innovative learning methods, that its previous brochures had failed to sum up.
PGDM is much more than an MBA. MIDAS, through its experiential learning and intensive incubation, offered more than an average PGDM course too. It was one of the few institutes in the region that offered a business coaching program. Such a pioneer in entrepreneur training deserved an equally posh depiction.
Adnest identified that MIDAS had a royal house colour- purple. The colour was picked as the brochure’s primary colour to create the plush look.
A brochure is meant to give a potential student all the information he seeks. In an attempt to do so, most brochures become text-heavy. The PGDM brochure for MIDAS had all the important details like modules, provisions etc. But most importantly, it showed aspirants why a PGDM was the right option for an entrepreneur.
Although extensive, the brochure did not come off as content-heavy. The brochure was not just visually appealing, but summed up the experience at the institute.